![]() ![]() And we can create different offers and put them in front of different consumers and see what engages them. "We hold the amount on their credit card, but only check out at the price it reaches when they get to the movie theater. "The price goes down as more of my friends buy tickets," Paleja pointed out. The idea is that if we put the right content in front of our customers, they're going to convert and buy more tickets, more frequently."īut here's where it gets really interesting: variable pricing. "For example, friends with children will see a family section. "We're creating a better experience through personalization," confirmed Paleja. ![]() Naturally, every mobile moment, every touch, swipe and click, is recorded for future reference. ![]() Others paid for their own, and they all pre-paid for concessions like popcorn and soda, which will be ready to pick up (no standing in line) and redeemed with the QR code on the app screen. He bought his ticket and purchased one for a friend as a gift. The app then calculated the results and sent back a note to Paleja. Within seconds he got responses back from his contacts, who indicated their preference from the titles he suggested. "This stage is called the Rally," said Paleja. Paleja clicked on the faces of friends he'd like to see a movie with, a proposed time and movie theater, and the app pinged them all with a quick quiz on the titles, asking them to submit in order of preference. We believe there's been no significant tech innovation in the ticketing space for the last decade until we came along."īasically, the app is trawling and analyzing the Web for likes and comments from friends' feeds and serving them up as potential Friday night cinema companions. "We collect several thousand data points on a per-transaction basis including profiles, previous movies seen, prior groups of friends who hang out together, and sentiment analysis from signals across social networks. "There's a significant data angle to our product," Paleja said. Here's where Atom Tickets is different from all the other ticketing solutions out there it suggested which of his friends had also indicated their interest in those titles/genres (and were in the right geographical area to come out on Friday night). Other markets will come onboard in the next year.ĭuring a demo, Paleja scrolled through a decision wheel on the app's homepage and found three movies he liked (the app personalized offerings based on his prior behavior). But you can only purchase tickets stateside in test cities within Ohio and Tennessee right now. It's live in Canada (in partnership with Landmark Cinemas) and available throughout the US, where you can watch trailers, check local showtimes, and plan the next night out with friends. 1 at Amazon's digital R&D facility in Southern California, a unit that eventually grew to over 550 employees, with Paleja in charge.Ītom Tickets is doing a staggered rollout, learning as it grows. Paleja is an Amazon alum who worked on its Appstore, Cloud Drive, Kindle, and Prime Instant Video product lines. PCMag went to the Atom Tickets offices in Hollywood to meet CEO and co-founder Ameesh Paleja, who gave us the backstory. Were you the organizer, sending out emails, texts, and tweets? Did people take ages to get back to you? Were there awkward moments when it came to getting reimbursed for tickets or popcorn?Ītom Tickets (Opens in a new window) may well provide a solution.Īt first glance, the app might look like a competitor to existing mobile ticketing products, but it's full of artificial intelligence and mirrors modern movie-going consumer behavior. Think back to the last time you tried to organize a group of friends to see a movie.
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